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University of Waterloo Job Description: Manager, College Pathways

 

Job Title: Manager, College Pathways
Department: Office of the Registrar
Grade: USG 11
Reports to: Director, Marketing & Undergraduate Recruitment
Effective Date: January 2012

General Accountability

The Registrar’s Office (RO) is involved in all aspects of academic life, including marketing for undergraduate student recruitment and admissions, enrolment, examinations, development and application of academic policies, and convocation. The office leads the development, execution, and evaluation of marketing strategies aimed at recruitment of highly qualified undergraduate students; timely admission of highly qualified undergraduate applicants; secure production and maintenance of accurate student records on which the University’s grant claim is based; the administration of provincial student aid and bursaries; the administration of uWaterloo's locally administered financial aid guarantee; the management of merit-based scholarships and awards; financial aid counselling; prudent use of classroom space through the creation of class schedules that support the multi-disciplinary character of the curriculum and the interests of students; the creation of the examination timetable and the administration of final examinations; the organization and execution of convocation ceremonies; and a central source of information, help and services as they relate to these tasks and responsibilities. Marketing & Undergraduate Recruitment (M & UR) is a strategic unit, which manages and leverages research to conduct the majority of the uWaterloo’s marketing activities. M & UR also plays a leadership role in leveraging the University’s positioning and visual identity frameworks to create high-quality, innovative marketing initiatives.

The Manager, College Pathways Development ("the Manager") is a member of Marketing & Undergraduate Recruitment (M& UR) unit of the RO, co-ordinating all Pathways initiatives within uWaterloo and liaising with contact persons at partner Ontario Colleges with which there are articular agreements. The Manager undertakes or commissions ongoing analysis and research to support established agreements and leads feasibility studies for potential new agreements. The Manager, in concert with campus champions, brokers new bilateral or multilateral articulation agreements with Ontario Colleges. S/he also plays a role in shaping plans for student transition and success initiatives. Travel within Ontario is required.

Nature and Scope

The Manager is one of 5 positions reporting to the Director, Marketing & Undergraduate Recruitment.

The others are:

Statistical Data

M & UR Permanent staff complement: 17 FTE
M & UR Contract or co-op staff: 2 FTE
M & UR Casual staff: Approximately 70
Undergraduate Domestic Enrolment: 24,900 FTE
Undergraduate Visa Enrolment: 2,400 FTE
Annual undergraduate application activity: 38,700 domestic applications
Annual visa application activity: 5,700 visa applications
Annual on-campus visitors: 60,000
Annual prospect contacts: 200,000 (includes 60,000 on-campus visitors)
M & UR Operating budget: $ 1,400,000
Annual Tuition and Grant Revenue: $392,000,000
M & UR web page responsibility: Over 2,500
Number of countries actively recruiting worldwide in: 24

Specific Accountabilities

Working Conditions

The Manager spends a portion of time travelling in Ontario. The Manager participates in approximately 10-15 types of College visits per year and spends a minimum cumulative time of 4-6 weeks working outside of the office. The time spent traveling requires the Manager to live in hotels and spend time away from his/her family. It necessitates putting personal/social activities on hold for the duration of some recruitment trips.

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